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Open Position: Marketing Generalist

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Job Title: Marketing Generalist

About Alpenglow Expeditions

Alpenglow Expeditions is the world’s leading mountain sports experiences company. From the powder slopes and granite walls of Tahoe to the high peaks of the Himalaya, we deliver life-changing climbing, skiing, and trekking experiences with a focus on professionalism, safety, and authenticity. We are based in Olympic Valley, California.

We’re a passionate, tight-knit team driven by curiosity, excellence, and a deep respect for the mountains. Our work environment blends the precision of a high-performing business with the energy and freedom of a guide culture.

Position Overview

This is a full-time, in-house role based in Olympic Valley, ideal for a marketing professional ready to take the next step in their career. We’re looking for someone with a strong foundation, an eye for great storytelling, and the drive to grow into a leadership position.

You’ll work closely with our founder, General Manager, and other internal teams to plan and execute marketing initiatives that tell Alpenglow’s story from Tahoe to Everest. This is a dynamic, hands-on position where creative ideas meet real-world results.

This is a career-building opportunity for a marketer who wants to deepen their skills, expand their scope, and grow into a future Marketing Manager role within an established outdoor brand.

Core Responsibilities

  • Campaign Planning & Strategy: Collaborate with leadership, the GM and our in-house staff to plan and execute integrated campaigns across digital, community, and partner channels.
  • Content & Storytelling: Guide messaging, tone, and visual direction while ensuring all content aligns with brand standards and campaign goals.
  • Digital Marketing & Analytics: Execute digital campaigns and analyze performance data (Google Analytics, Meta, GA4) to drive reach and conversions.
  • Website Management: Maintain and enhance our WordPress website, keeping design and content aligned with brand standards.
  • Community & Partner Marketing: Collaborate with key partners (Palisades Tahoe, Black Diamond, and others) on co-marketing efforts, events, and in-person activations in San Francisco and other key markets.
  • Influencer & Ambassador Marketing: Identify and manage relationships with creators and athletes who embody our brand.
  • Campaign Planning: Coordinate seasonal and product campaigns that align with guiding seasons and growth goals.
  • Brand Stewardship: Ensure every visual, word, and interaction represents the professionalism and heart of Alpenglow Expeditions.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or related field.
    2–4 years of marketing experience, ideally in outdoor, adventure travel, or hospitality industries.
  • Proven experience managing digital campaigns and interpreting analytics.
  • Familiarity with WordPress, Google Analytics, Meta Business Suite, and basic design tools (Canva, Adobe, etc.).
    Strong written and visual communication skills.
  • Ability to balance creative storytelling with data-driven decision-making.
  • Passion for mountain sports — climbing, skiing, trekking — and understanding of the guiding culture.

Compensation & Growth

  • Salary: $55,000–$70,000 DOE
  • Status: Full-time, in-house position (not remote).
  • Benefits: Lifestyle perks, matching retirement plan, paid time off, industry discounts, and opportunities to join guided adventures.
  • Growth Path: This role is intentionally designed as a launchpad. As you demonstrate capability and impact, there’s a clear trajectory toward Marketing Manager with expanded responsibility, strategic ownership, and compensation growth to match.

How to Apply

Send your resume, a brief cover letter, and a few examples of your work (social posts, campaigns, or written pieces) to sean@alpenglowexpeditions.com with the subject line “Marketing Generalist – [Your Name]”.