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We’re Hiring: Marketing Generalist

Climbers on a snowy slope with a beautiful orange cloud below them.
Join our tight knit team!

There’s a certain kind of person who understands that the best stories aren’t told from behind a desk in a city high-rise—they’re lived on mountainsides, crafted in the field, and shared with people who crave authentic adventure.

If that resonates with you, we have an opportunity you need to hear about.

Marketing the World’s Leading Mountain Sports Company

At Alpenglow Expeditions, we don’t just market trips. We tell the stories of life-changing experiences—from the powder slopes and granite walls of Tahoe to the high peaks of the Himalaya. We work with people who dream of standing on summits, carving fresh lines, and pushing their limits in the world’s most inspiring places.

And we need someone who can help us tell that story even better.

More Than a Marketing Job—A Career Launchpad

We’re looking for a Marketing Generalist to join our tight-knit team in Olympic Valley, California. This isn’t a remote gig or a corporate cubicle situation. This is an in-house, full-time role where you’ll work shoulder-to-shoulder with our founder, General Manager, and team of passionate mountain professionals.

This role is intentionally designed as a launchpad. We’re looking for someone with 2–4 years of marketing experience who’s ready to take the next step—someone with a strong foundation, an eye for great storytelling, and the drive to grow into a Marketing Manager position.

You’ll be working on campaigns that span from Tahoe to Everest, collaborating with partners like Palisades Tahoe and Black Diamond, and helping shape how the world sees Alpenglow. Creative ideas meet real-world results here. Data-driven decisions fuel authentic storytelling.

What You’ll Actually Do

This is a hands-on, dynamic position where you’ll:

  • Plan and execute integrated marketing campaigns across digital, community, and partner channels
  • Guide our brand voice and visual storytelling from social media to website content
  • Analyze campaign performance and use data to drive reach and conversions
  • Manage our WordPress website and keep our digital presence sharp
  • Build relationships with influencers, ambassadors, and athletes who embody our brand
  • Coordinate with key partners on co-marketing efforts and in-person activations
  • Ensure every word, image, and interaction represents the professionalism and heart of Alpenglow

The Alpenglow Difference

Our work environment blends the precision of a high-performing business with the energy and freedom of a guide culture. We’re driven by curiosity, excellence, and a deep respect for the mountains. And yes, as part of the team, you’ll have opportunities to join guided adventures and truly understand what we offer our clients.

We’re offering a salary of $55,000–$70,000 DOE, plus lifestyle perks, a matching retirement plan, paid time off, and industry discounts. More importantly, we’re offering a clear growth path: as you demonstrate capability and impact, there’s a trajectory toward Marketing Manager with expanded responsibility, strategic ownership, and compensation growth to match.

Is This You?

The ideal candidate has:

  • A bachelor’s degree in Marketing, Communications, or a related field
  • 2–4 years of marketing experience (outdoor, adventure travel, or hospitality experience is a plus)
  • Proven experience with digital campaigns, analytics, and tools like WordPress, Google Analytics, and Meta Business Suite
  • Strong written and visual communication skills
  • The ability to balance creative storytelling with data-driven decision-making
  • A genuine passion for mountain sports and understanding of the guiding culture

If you’re someone who gets excited about crafting campaigns that inspire people to chase their biggest mountain dreams—and if you want to do it from one of the most beautiful places on earth—this could be your role.

Ready to Apply?

Learn more about the position and see the full job description at:
alpenglowexpeditions.com/open-position-marketing-generalist

To apply, send your resume, a brief cover letter, and a few examples of your work (social posts, campaigns, or written pieces) to sean@alpenglowexpeditions.com with the subject line “Marketing Generalist – [Your Name]”.